ICC Lowe

Healthcare agencies are happy to tell you who they are: ingenious thinkers of exceeding talent and boundless experience. We could do the same, but we’d rather share what we believe and who we strive to be as people.

What we’re about is authenticity—communicating with doctors, patients, and caregivers in a way that is genuine, accurate, and open. In truth, authenticity is already in our hearts and on our minds, but we make it our responsibility to carry this notion across every aspect of our organization and apply it to everything we do.

While our environment is
dynamic, our core values never change. They are the basis for
our daily interactions with each other and our clients.

More than 25 years ago, our organization was founded on the seamless integration of three core disciplines – medical, marketing, and creative. In fact, the “I” in ICC Lowe stands for “Integrated.”

The same operating model remains in place today as the need for accurate, insightful communication has become ever more critical. It’s why our network has more than 20 medical directors (MDs, PharmDs, and PhDs)

Our integrated approach gives us the breadth to develop anything from high-science medical programs to game-changing promotional campaigns. It also gives us the flexibility to collaborate with companies who specialize in these areas.

When you foster partnership and mix it with recognition and support, you get free-flowing, award-winning, game-changing big ideas that not only grow business, but also grow people.

Steve Viviano CEO
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Paul O'Neil President
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Chet Moss Chief Creative Officer
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Stacy Patterson Director of Medical Affairs
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Eugene Lee Chief Digital Officer

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There's an old Slavic proverb: any fish is good if it's on the boat. Bottom line: make use of everything. You never know what will yield a really edible, big idea.

With a 25+ year background in consumer, pharmaceutical, and Internet communications, Chet has served up just about every kind of creative idea in the business. He landed at ICC in 2005 in the newly formed position of Executive Vice President, Chief Creative Officer. His role is to oversee the creative department and its development of campaign promotion and branding for both current and prospective clients. The task is simple: raise the bar for the entire agency and give daring and provocative solutions—and media—a new space to flourish.

Prior to ICC Lowe, Chet's been an art director/creative director talking to consumers (Grey, DMB&B, Sawtooth, et al), physicians (Euro RSCG Life, Lally McFarland & Pantello), and anyone with a Web browser (ThrottleBox.com, a multimedia company). Chet's been a partner in two agencies bearing his name and is a magna cum laude graduate of The University of Pennsylvania, where he majored in Russian Studies (a perfect prelude to advertising).

Digital is no longer just a channel—it's a way of life. Brands deserve more than survival in the digital space...we want them to thrive in it.

As Chief Digital Officer, Eugene brings a powerful blend of marketing and technological savvy to any team seeking innovative ways to enhance client-agency relationships. Eugene is a home-grown talent and has been part of the IPG network for over 10 years—consistently providing top-notch digital solutions to the pharmaceutical industry and bringing a broad range of expertise in digital strategy, creative innovation, client service, and team management to each client engagement.

As a digital leader, Eugene is involved in all aspects of his clients' businesses—successfully identifying each client's strategic needs while implementing integrated solutions that support the objectives for brand development. Staying abreast of current trends and best practices in digital technology, Eugene works collaboratively with clients and agency partners to champion new ideas in digital experience.

Eugene graduated with an MBA in Marketing from NYU Stern School of Business and a BS in Business Management and Marketing from Cornell University. He is also a proud father of 4, recently welcoming a set of twins into his family.

Today's premium on innovation and proactivity creates tremendous opportunities as long as we remain several
steps ahead of what's needed. By drawing upon talent and experience from multiple disciplines, both from within our agency and from our clients, we are able to create the
broad vision required to thrive in the environment.

Paul's responsibilities include strengthening and expanding our core business, leading explorations into new business opportunities, and managing all aspects of the Parsippany agency. He is passionate about finding new ways to better service our clients and is dedicated to ensuring that all
agency output is strategically sound, is in line with our
clients' needs, and represents best-in-class work.

After a successful run of "carrying the bag" in sales, Paul moved into the agency business, where he has found a
home for nearly 20 years, gaining broad experience across the full spectrum of therapeutic categories. His managerial acumen, strategic skills, and tactical innovations have been honed through successful partnerships with numerous major pharmaceutical companies.

Paul graduated from Cornell University with a bachelor of science in biology.

Finding that one medical nugget to drive really smart strategy and brilliant creativity is what it's about. That, and overseeing the best medical team.

Dr. Patterson has over 20 years' experience in the pharmaceutical industry and is proud to oversee the best medical direction team in the industry. Stacy is a physician by training, graduating from Duke Medical School, but her interest in marketing led her to a career in the pharmaceutical sector. Over the last 18 years, she has focused her expertise on sifting through data and working with Key Opinion Leaders to find the "medical hook"– the story that will convince practicing physicians to use your product over competitors AND will be supported by data and credible third-party influencers.

Over the years, Stacy has worked in a variety of therapeutic areas, literally from A to Z (well, at least W), including, but not limited to, ADHD, Asthma, COPD, Epilepsy, Hypertension, Insomnia, Oncology, Pain Management, Schizophrenia, Urology, and Women's Health.

We've structured ICC Lowe with one purpose: to uncover unique physician and medical insights that can inform strategy and drive messaging in a creative way. Everything we do is designed to drive a brand's performance to new heights.

In his role as CEO, Steve Viviano oversees all ICC Lowe offices, which include ICC Lowe's flagship office in New Jersey, offices in New York, London, and Zurich, as well as ICC Lowe Trio, ICC Lowe Pace, ICC Lowe Redshift, ICC Lowe Thermal, and ICC Lowe SRG.

Steve joined ICC in 1992 as a Vice President, Account Supervisor and grew to oversee the entire Account Services function. He was named General Manager of the agency in 2002. Prior to joining ICC, Steve worked at various agencies in New York and New Jersey. He has experience working as a pharmacist as well as a pharmaceutical sales representative.